What Is Electronic Asset Management?
Oh, the wonderful plus mystifying world of content material and file management.
Long before they were relegated to a ubiquitous “ save” symbol, floppy disks were our only source of digital media storage.
Then arrived CD-ROM, followed by physical hard disk drives.
USB storage space devices and external hard drives? What are those?
Now, teams are tasked with producing, managing, plus maintaining thousands of pieces of electronic media (every year), and they also need modern-day solutions to assist them get the job done.
That’ s where digital asset management comes in.
Digital asset administration (DAM) is a new alternative that helps teams store, reveal, and organize content in the centralized location.
You no longer need to Slack your designer for creative files or send your writer an email to let them know whenever their draft is due—with DAM, you can get it all accomplished from a single integrated system.
It’ s i9000 2021. If your marketing teams are operating without a digital asset management system, please look at this page from top in order to bottom—it’ s going to change the way you and your teams function (for the better).
What Is Digital Resource Management?
Electronic asset management refers to software that makes it easy for businesses to compile, organize, filter, find, and use digital media and content.
DAM also applies to any kind of solution an individual or business uses to store the content, even if its purpose-built for that intent or not.
These file varieties could be innovative assets , planning documents, articles, marketing materials, SEO-targeted pieces, email campaigns, onboarding information—really any digital asset.
However , not all DAM software performs equally. Basic systems allow you to organize your content in folders, while others enable search and tagging to assist you locate the right piece of content. Yet, this is just the starting when it comes to DAM functionality .
Advanced digital asset administration systems empower collaboration along with workflows, automation, templates, APIS, version control, real-time edits, and support for different file formats. They make it simple to maintain a single source of truth while pushing advertising campaigns out the door from lightning speed and scale.
Beyond simply creating a place to store your own media files, these superior quality DAM solutions promote task management efficiency and brand name consistency from concept to completion. Modern-day marketers need DAM software to stay on top of their own brand assets, content creation pipeline, and aggressive business objectives.
Advantages of Digital Asset Management Software
Time is money. Every moment you save is useful to your bottom line.
Digital asset management provides your teams with automation and workflows to help you get tasks across the line faster while still maintaining top-notch high quality.
Change your back-and-forth Slack discussions and email threads using a single source of truth where you can collaborate in real-time. Develop, publish, and distribute content and marketing assets at level with a centralized hub.
Stretch Your Budget
End wasting time and money re-creating press assets and duplicating function. A digital asset management system helps you do more with less.
It’ ll give you a system to consolidate your budget plus content marketing plans. See exactly where you’ re allocating your dollars and what you need to adapt to ensure projects get designed in full and on time.
Notice an important project falling behind? Borrow from the low-priority campaign to ensure this stays on track.
Protect Your Brand name
Brand name management is not a one-and-done part of your business.
You have to work hard to guarantee the messaging, voice, colors, logos, icons, taglines, and assets stay consistent with your brand guidelines.
Welcome’ s digital asset management system gives you complete control over your brand with version control, compliance workflows, and usage history. Ensure the right content gets shipped and old branding stays locked away for historical and inspirational purposes.
Make Electronic Content Accessible
Content’ s value comes in large part from its accessibility. Unlike a physical book or a piece of paper, your digital content may (and should) be contributed and used by anyone who needs access (anytime, anywhere).
A DAM platform lets you organize content, label relevant users, and share possessions to get the right content ahead of the right people. Don’ capital t worry, you can still enable permissions to help you control how content gets used. Nevertheless , now your designers plus project managers can get from the file-sharing weeds and returning to work.
Explore New Possibilities
With more period and budget, you’ lmost all be empowered to test new use cases and see what works. You won’ t be fighting a weekly or even monthly battle of getting items across the finish line—you’ lmost all be completing projects with a newfound efficiency that breathes life into your teams plus business processes.
5 Things to Look for in a Digital Asset Management System
At a fundamental level, just about every digital resource management solution will let you shop and retrieve digital files. However , you and your teams ought to have (and need) more. The right marketing DAM solution may empower collaboration at level, helping you and your teams finish more projects in less time and create more assets with less budget.
Here’ s what you should be looking pertaining to when considering a DAM system for your team:
1 . Organizing plus Finding Digital Content
Keeping content is great, but you want a system that’ ll allow it to be easier to find the files later—for you and others. Look for a system that lets you add more information and metadata so locating the right file doesn’ to feel like looking for a needle in a haystack.
The very best asset management systems make organizing the content the easiest portion of what you do. Welcome lets you tag, brand, and nest your content in making retrieval quick and easy. Use the intuitive search function to look through file names, formats, and other types of metadata and jump into tasks, events, as well as the text in the content by itself.
2 . Brand Governance and Persistence
Your digital asset administration system isn’ t there just to make it faster to get files—it’ s there to shield your brand and ensure the proper assets get used every time.
Consider it. Your brand likely has multiple logos and personalisation assets floating around since the creation. There’ s nothing wrong or unusual about this.
However , it can hurt your brand when the new intern or even blog writer uses Search engines (instead of a DAM system) to find the brand assets they require. They could end up using obsolete logos or illustrations that ruin the customer experience plus subtly damage your popularity.
several. Workflows and Automation
The best asset management platforms don’ t add another coating of complexity to your technologies stack—they consolidate it. A person shouldn’ t have to control your assets, tasks, workflows, and compliance approvals in 5 different applications.
With a remedy like Welcome, you can streamline content material from ideation to released within a single platform. Stretch the life of every asset by letting contributors download, edit, and repurpose approved content with integrated workflows. Custom automations will move tasks properly through their lifecycle, informing the responsible members of your team every step of the way.
4. Publishing and Distributing
Your digital asset management system shouldn’ t only store content—it should help publish plus distribute it. No more copy-pasting your document from Grammarly to a Google Doc for your CMS. Do it all within your DAM software.
Welcome’ s content management program lets you store your content and push it to the correct downstream systems with just a couple clicks. Whether you need to submit your blog post to WordPress or post a new picture to your social media accounts, Welcome’ s widgets and integrations make it easy to manage all of your digital assets from one articles hub.
5. Content Tracking and Analytics
Content without data is blind. You need analytics on every piece of content’ s performance to learn more about what works and what doesn’ big t. These insights help you discover what in order to repurpose, replicate, or quit investing in.
Welcome’ s digital asset manager has built/in analytics to help you see which usually assets get used the most so that you can prioritize future articles production. Identify your top of the line assets, proactively share content with power users, and give your own teams the resources they actually want.
Get Started With Digital Asset Management
Ready to change the way you manage your own digital assets? Get started with DAM software.
Make an account with Delightful and see what digital asset management should really look like. Your account is free of charge forever—no credit card required. Plus it’ ll take you less than a minute to get working.
Sign up today to see first-hand how simple and downright powerful your digital asset management system could be.