What identifies good content? Is what’ s good for you, good for others too? When we talk about good content, we are talking about articles that delivers a good experience to those looking for something particular; content that goes beyond expectations.
Making regular articles nowadays is not enough any longer. It’s necessary to deliver a good experience and interactions that could be consumed faster and with high quality.
According to a Search engines survey , 87% of content viewers say good content is usually personal and relevant . So , for Google users, good content is relevant for them, intellectually and sensorially revitalizing, and finally, emotionally resonant. Then when making content, remember these four essential elements, which I’ll describe in detail below.
The four essential components of a good content
To be relevant , content material must be suitable to what is interesting to the users. At the same time, they must find the content made by approachable and relatable creators. According to the same Google study, 80% of people are more open to branded content when the articles is relevant to them in some way.
Translation: it’s not about what your brand wants to say, however the issues the user wants to solve.
On the intellectual side, individuals want content that teaches, shows new perspectives plus changes people’ s perceptions positively towards something. That’ s what Google wants from your content: to make an impact on people.
Yet above all else, again, it’s vital that you think 1st about the user and their own experience.
To be sensorially stimulating , build good storytelling whenever producing your content. This is backed by other data from Google’s survey: 94% of people said good content informs a good story and 92% of them say good content is produced with believed and effort.
And to give emotionally resonant content to the general public, it’s important to produce content material that creates a real relationship with your audience. According to the open public that responded to Google’s study, 85% said good content makes them feel something emotionally.
When someone consumes your content and feels something – whether it’ s satisfaction for having their question clarified, learning something new, feeling represented, or any other positive sensation – they will remember your own brand.
When we build brand new content, we need to think that your audience should feel represented and find what they need right now there. When the audience doesn’ big t find what they want on your articles, they probably won’ big t return to see more.
The actual user expects from you
Think about the following: when you are looking for a product, do you prefer to buy from a brand that has good content and that speaks with authority on the subject, giving you the confidence they are the best option for you; or would you prefer to have a product in which the brand seems not to care about proper communication with their customers?
Remember to keep an eye on your data , see what sort of content is most visited, where there was more conversion, the particular bounce rate, where you can get good insights into exactly what isn’t working and what could be even better, check the engagement, and so forth.
Above all, always remember to prepare content where the audience that uses it will like and adhere to it and not what search engines like google and bots will do with the content. This is something that Search engines itself makes clear for the Webmaster Guideline . When we please the consumer, we are pleasing the search engines.
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