88% of online consumers reported that they wouldn’t return to a website if they previously had a bad user experience. Yet only 55% of companies currently conduct user experience testing on their websites.
You may not realize it, but user encounter could make or break your site. Meanwhile, many companies fail to see if their sites functionality properly and are easy to use. With no testing, your website could accidentally be scaring away tons of potential customers.
Therefore , what’s the secret to creating an internet site that people want to visit and explore?
You implement a content-first design that allows the high-quality content you create as the focus.
But wait! What exactly is a content-first design? And why is that will so important to the overall encounter your website offers to its users? That’s what we’re writing in this post.
What is a Content-First Design?
The content-first design is one that will prioritizes the content hosted on a website. Instead of designing plus building a website and then filling up it with content, you should determine what kind of content the website will feature beforehand. Then, you shape the web design around that.
This is beyond just thinking about a generic blog post. You will want to consider things like the photos on your site, whether you’ll use charts or tables, and even if you’ll embed videos. When designing your blog, you’ll want to consider many of these types of content.
Think about it like building a house. You aren’t going to start building the house without first knowing how many rooms it’ll contain and where each one will go. You’d map out the interior before beginning building. Think of your content because the interior and the beautiful website design as the exterior.
When you focus on the content first, you ensure your message is effective and can stand on its own. The design is merely complementary. Whereas, if you opt to design your website before considering your content, you can wind up spending extra sources redesigning various web pages to work alongside your content. You may even find yourself making changes to your content to support a design you already have. And, in doing so, a person compromise the quality of your content.
How a Content-First Design Improves Your Website UX
Armed with a better knowledge of content-first design, you may still be wondering how this really is helpful. Well, there are a few explanations why prioritizing your content will improve the entire user experience a visitor has when exploring your internet site. Here are a few:
one People Are Visiting Your Site for the Content Anyway
The content you’ve created is why people are accessing your site in the first place. They clicked a link plus opened your web page because of the promise of valuable content material. They may have come across you via a Google search because you meticulously utilized keywords in your blog post so you’d better search engine positions in an effort to attract readers. Or maybe they found you via social media and clicked a web link to read your latest weblog.
However they discovered you, they went to your internet site to consume the content you worked hard to create. They are not there to admire your stunning site design. They’re on your site to be educated, learn, or maybe even for amusement purposes. So , if a user is accessing your site specifically to enjoy your content, shouldn’t that be enough to make it your number one priority?
When you direct your attention to the reason individuals visit your site, you can make sure the whole experience is pleasurable. Take a moment and pull up your own personal site to check out your newest piece of content. Is the experience a positive one? Or can improvements be made? If you can’t be impartial, ask someone to give you honest feedback so that you can fix any issues you may have.
2 . Your Website and Content Will Work Perfectly Together
As stated above, you don’t wish to design your website only to find out there later that your content does not fit. If this happens, you’ll wind up spending additional resources, like time and money, to redesign components of your site. That’s simply not practical. Nor do you want your content in order to suffer because you had to make it work with an existing design that isn’t cutting it.
Creating a powerful user experience with a content-first design indicates the elements should complement one another. Done right, your site will be a joy for visitors to discover. They’ll be able to easily navigate your site, effortlessly finding exactly what they’re looking for. They’ll be able to read landing pages, fill out forms, and make purchases along with zero hassle.
3. It’s a Reminder to Prioritize Accessibility
When you focus on a content-first design, you’re reminded to make sure everything you publish is accessible to all visitors. Sometimes this particular gets overlooked because we forget that not everyone has exactly the same abilities as we do. Those who have vision or hearing impairments may visit your website and become unable to consume your content in case you haven’t taken the proper steps to ensure accessibility.
To do this, test if a display screen reader can read your latest blog post aloud. Add transcripts for audio files and include captions on videos. Taking these extra steps goes a considerable ways in showing your site website visitors that you care. Plus, it provides them a reason to keep coming back in the future.
four. It’ll Help Your SEO in the Long Run
Google doesn’t just consider your content when its algorithms determine where you’ll rank within the search results. Your web design is a factor, too. Having a good SEO-friendly website is crucial because Google doesn’t want to send its searchers to poorly designed, difficult to navigate, or slow-to-load sites. Plus, don’t forget that it should be mobile-friendly too. A great web design built around your content will be helpful in increasing organic traffic.
Creating Your Content-First Design
Now, the question is how do you create a content-first design? It might sound overwhelming at first, but it doesn’t have to be. Luckily, we have a few tips to help you start this process. But if you’ve already built your site, don’t worry. You are able to still implement these tips to generate some changes to your site if needed.
Here’s the advice you will want to keep in mind:
- Chart Out Your Content Strategy: First, it’s a good idea to conduct an audit of the content already on your website (if you have one). By doing this, you get a clear picture of the content you’ve previously released. You’ll also want to determine what kind of content you’ll share in the future. Will you primarily concentrate on blogs? And if so , what is going to those blog posts feature? What about your landing pages? They might have imagery, charts, and even videos embedded. You’ll wish to consider all these elements so that you can create a site design that accommodates that.
- Identify Current Site Issues: If you already have a website and aren’t starting from scratch, you will need to spend some time to see in case there are any areas that need improvement. Are there any known usability issues? Make a note of these complications so you can fix them in the next iteration of your site. By doing this, you won’t have to worry about them later.
- Begin Creating Articles: Then, you can start the content creation phase and develop valuable, high-quality content material based on what your viewers is searching for. As you perform, format the content how you would like it to look when published. This means you’ll want to add headings, lists, images, and so forth This will give you a visual of what your site design must be created around.
- Once the Content is Finalized, Create Your Design: The final step is to move into the look phase. It should pair very well with your content and match your company’s branding whilst appealing to your target audience. Ensure it is an enjoyable experience. That’s exactly why it’s so important to understand what resonates with your audience so that you can create a site they’ll really like.
Performing all of this ensures you’re providing a great experience to anyone that visits your website. If you’re unsure your site is up to your specifications, ask someone to visit and provide honest feedback. It’s the simplest way to get an accurate view of how accessible and user-friendly almost everything is. Then, you’ll understand if you need to make changes.
Place Your Content First With Exhibit Writers
If you’re ready to obtain serious about creating a content-first design, then invest in a high-quality content material agency at Express Authors. Our team is passionate about creating beneficial blog posts, web pages, and more to assist you serve your audience. We are here to help with all of the content needs!
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