What to Know About Hiring a Technical Content material Marketing Agency

technical content marketing agency

If your company operates in a highly technical industry, content marketing is probably not for you — right?

Wrong!

Every company today — technical industries included — require content marketing to reach their own target audience . But you don’ t have to go it alone. You can work with a technical content marketing and advertising agency to help you reach your content goals.

Specialized content marketing agencies possess the right combination of technical writing experience and marketing knowledge to write content that works for the company and customers.

In this article, we’ll cover what a technical content advertising agency is, address your own concerns about product experience, and explain exactly how specialized content agencies deliver results.

Let’s get started!

Quick Takeaways

  • Technical content marketing agencies have both technical writing encounter and content marketing expertise.

  • Content agencies succeed not by becoming experts on the specific technologies, but simply by writing content that details your customers pain points plus needs.

  • Technical content marketing agencies are skilled with translating technical topics in to engaging content that customers want to read.

  • Companies that implement technical content marketing and advertising see higher Google ratings, more organic traffic, plus increased brand visibility.

What is a technical content marketing agency?

Technical writing: an understanding

Technical writing requires unique experience different from that of traditional content writers. They communicate complex information in a way that is understandable to audiences who may not have technical expertise themselves or who also require specific instructions to use a product.

Specialized writers create documents like:

  • Journal articles
  • Instruction manuals
  • How-to guides
  • RFPs and proposals
  • White papers
  • API documentation

Now you might be wanting to know: what do those kinds of paperwork have to do with content marketing and advertising?

Good question.

Just like in every other industry, companies within technical spaces need to market their products and services. And just like in every other industry, content marketing is one of the most effective ways to accomplish.

The thing is, their own blog posts, marketing emails, business lead magnets — they all inevitably have to include some of the specialized language that goes into the more formal documents mentioned above. But it needs to be done in a way that is clear and engaging to wider audiences.

Technical companies need writers with both technical writing and marketing skills.

Enter: technical content marketing agencies.

What is a technical content marketing agency and why do businesses need them?

A technical content marketing and advertising agency specializes in creating advertising content for technical viewers. This includes the software, medical, pharmaceutical, manufacturing, and electronics industrial sectors (to name a few). Just like with traditional content material marketing, their content is customer concentrated and SEO optimized .

They produce marketing content specifically in order to attract new customers and indulge audiences without sacrificing the specialized authenticity and accuracy that will industry professionals expect.

This is critical for companies in technical industries. These days, 91% of all B2B companies are using a content marketing strategy to develop their business.

91% of B2B companies use content marketing.

Image Source: Content Marketing Start

In other words: articles marketing is a competitive requirement. No company — in any sector — can afford to depart content out of their larger marketing strategy.

The particular technical content conundrum

Challenge: agencies can not write about our technology

Technical companies have a specific challenge to meet. They need an agency with the ability to write specialized content about their specific brand, technologies, and offerings.

But most technical companies don’t feel like they are able to do it. Research in the Content Marketing Institute discovered that “finding partners with adequate topic expertise” will be the number one challenge for B2B companies outsourcing content.

Finding partners with adequate topic expertise is the number one outsourcing challenge for B2B companies.

Image Source: Content Marketing Institute

Technical companies trying to make it work along with generalized content services are usually no doubt experiencing that challenge.

The solution? The technical content marketing company with the expertise to meet your needs.

Solution: customer-focused content

A typical misconception is that technical content marketing agencies need to be specialists on the specific products and brand names they write about. The truth is, though, that no agency is certainly ever going to have the same level of expertise that the company itself has.

What technical content advertising agencies are experts on is writing for the audiences that technical companies serve. They have the right strategies plus tactics for pinpointing what your customers want. They are qualified at translating complex specialized topics into engaging content that customers actually want to understand.

In other words, the information created by a technical content material marketing agency is not going to end up being in-depth content about your own products and technologies. You’re the expert on those things. Rather, technical content marketing firms create engaging content in regards to the topics your customers specifically want to know about — content that will attracts them to your website so that they begin to explore your items themselves. Content that makes your own brand stand out!

Here’s how they do it:

Identifying customer discomfort points

Productive technical content marketing (and content marketing in general) starts with knowing your customer’s needs . Mostly, it’s regarding identifying their pain factors.

Pain points are the specific problems your clients experience that lead them to seek your products and services. When you write content addressing pain factors, customers feel understood. Discomfort point content builds important trust with your audience plus confidence that you’ll have the ability to deliver the right solutions.

So , to emphasize again: customer pain points are not about your specific products or even solutions. Writing about pain points does not require a technical content marketing agency to know your own technologies the same way you are doing. It just requires them to know the problems your customers are facing that make them need it!

The image below explains the concept in simple terms:

Pain point vs. solution.

Image Source: Ceralytics. possuindo

Pain points are identified using empathy. In other words, seeing your customer’s experience from their point of view. Content agencies can help you do it plus point you toward assets that help!

Keyword research

The other way technical articles marketing agencies identify exactly what your audience wants to know about is through keyword research. Keyword research enables you to produce broad pillar content in the most important topics your customers search for. It also allows you to drill into more specific topics and queries relevant for niche viewers.

You can discover keyword research yourself using tools such as Ahref’s Free Keyword Electrical generator tool or SEMRush’s Key phrase Magic Tool .

When you hire a technical content marketing company, they help you identify hundreds of keywords and phrases that your customers are looking for. Then, they translate them into titles and focused keywords for blog content articles and other content pieces. Finally, they will deliver consistent content close to these topics for you to release.

Over time, you will start to see the results of this particular effort: higher Google ranks, more web traffic, and higher conversions (to name several! ).

Results: higher rankings, more traffic, increased visibility

Let’s dive deeper directly into some of the results you can expect through hiring a technical content marketing and advertising agency.

Higher rankings

Within today’s digital marketplace, your organization is pretty much invisible without ranking on Google search results webpages. Here’s why: 93% of most online experiences start with research — including brand analysis. B2B buyers are completing 57-70% of their brand analysis on their own before ever contacting potential providers. To boot, 99. 6% of online users never scroll past the first page of Google results.

Even the best content material won’t earn rankings if it isn’t optimized for research! Technical content marketing organizations are experts at generating SEO content that delivers.

Higher natural traffic

Clients are more savvy than ever, and they recognize a paid advertisement when they see one. That’s not to say paid ads cannot be effective. But on Google search engine results pages, customers focus on the particular organic search results 94% of times!

Users focus on organic search results 94% of the time.

Image Source: Alphametic. com

Customers trust that organic search results will deliver more authentic value. Organic search accounts for over fifty percent of all website traffic! It also drives the larger results your company desires to see — namely more leads and higher conversion rate.

More presence

As you generate higher rankings and drive organic traffic to your website, your own brand will inevitably encounter more visibility with your potential audience. Visibility is important because as time passes, it increases brand specialist, or the degree to which your audience trusts you being an expert in your field.

Boost your technical articles marketing strategy today

Marketing Insider Group has a team of 30+ authors specializing in different industries plus niche topic areas. All of our writers are experts within customer-focused SEO content that earns real results. We can deliver you optimized, ready-to-publish content every week for a 12 months (or more) and help you build a content strategy that will grows your business.

To learn more, check out our SEO Blog Composing Service or schedule a quick consultation with me today!

The post What to Know About Finding a Technical Content Marketing Company appeared very first on Marketing Insider Group .

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