“ How do I know your writer(s) know my industry? ”
“Why do I need a writer designed for MY industry of expertise? ”
These are great questions we all get all the time.
And to answer them greatest, we’ ve structured all of us with over 90 writers and 4 core levels (general, expert, specialty, and authority).
We’ ve studied Google’ s guidelines, and we don’ t believe just any writer can write for every industry.
In fact , Google has very specific guidelines around how they determine expertise, authoritativeness, and believe in for all industries. Especially when considering finance, law, and wellness, the guidelines Google uses in order to rate and review articles get even stricter. (I wrote about Google’ ersus rating guidelines right here on the Write Blog . )
Here is our belief: Writers do have specialties, and industry expertise — and that absolutely need to be matched up to some client and their industry/expertise.
Or, to put it simply, you need a writer who knows your industry like you perform to write your content.
There are plenty of reasons why. Let’s proceed deeper into the top 3 or more to illustrate why this is so important – for your articles, your brand, and your content marketing success. Here’ t why you should hire an expert copywriter.
Why hire an expert copywriter? It' s simple: This saves time , money , and headaches . More on why you need an industry professional writing your content on the @ExpWriters Write Blog:
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three or more Good Reasons to Hire an Expert Copywriter Who Knows Your Industry
1 . You will need the Right E-A-T to Stay on Google’s Good Side
For many industrial sectors like healthcare, finance, and law, sharing your expertise online with content will be tricky – especially if you’re not writing the content yourself.
The reason? These types of industries and many others provide high-stakes information to consumers. Giving wrong or erroneous recommendation could result in major life complications for the people on the receiving end.
Search engines calls this type of content “YMYL” – Your Money or Your Life .
Now, your expertise isn’t in question, here. If you already outsource, it’s your content author you should be worried about.
Even if you give your author plenty of direction, mistakes happen. And, if they’re not an expert in your industry, these errors are a lot more likely to plague your content.
Unfortunately, Google de-ranking your articles and pushing it right down to page 10 is the least of the consequences. You’ll also dramatically break your readers’ trust if you give them poor advice or information.
That equates to fleeing leads and potential customers who else disappear.
See why your writer’s expertise matters so much?
For deeper insight on how to rank in Google, check out our TOTALLY FREE ebook: How to Rank in the Top of Google & Win Traffic, Prospects, & Buyers .
The problem is not just rampant in high-stakes industries, either. An inexperienced article writer who doesn’t know your own industry or your product/service in, say, beauty or pet care or natural living can do just as much damage to your brand reputation.
When your content isn’t written from a place of knowledge and authority, it shows. It will be inaccurate, lacking in substance, forgettable – or all 3.
Where will that leave you? With articles that constantly needs major edits, rewrites, tweaks, and revisions. It will never become “right” from the get-go, that is a total waste of your time and money.
Your content reflects your brand. Full stop. If your readers discover a disconnect, they’ll stop caring and fall out of the marketing loop.
When your content isn’t composed from a place of knowledge plus authority, it shows. It will be inaccurate, lacking in substance, forgettable – or all 3. It will never be “right” from the get-go.
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second . You Don’t Have the Skills Necessary to Create Winning Content
Copywriting with finesse and intrigue isn’t an art and craft you can learn overnight.
If you want to hook readers, keep their attention, and incite action from them (subscribing to your email list and making purchases are two biggies), you have to use copywriting methods.
The thing is, they take years to hone.
Specific skills, including marketing knowledge and storytelling, give copywriters the ability to attract particular target groups, keep their attention, qualify your own product or service, and convert visitors into buyers.
Formatting is just as important as language, so professional copywriters are well-versed in writing inside certain marketing formats and publishing standards.
All this, while simultaneously coming across as professional, intelligent, plus convincing, using your brand tone of voice and point of view.
Considering every single industry requirements digital marketing to stay relevant today, it’s sad that will copywriters aren’t more respected. Their skills are CRUCIAL.
But not everyone has them. And not just anyone knows how to write content that will succeeds, builds a brand, and creates ROI.
Expert copywriters do — and that’ s why you should hire them.
Require I say more?
Interested in learning those copywriting abilities yourself? Have a look at Unlearn Essay Writing , the ultimate course to learn the way to write for online viewers.
3. Your Content Must Build Trust, Not Break It
The trust you build with customers is ever-changing. Each time they interact with your brand and read your articles represents chances to increase that will trust quotient.
And more people than ever before are reading content online. In 2020, search traffic almost doubled from 3. 5 billion/day to over 6 billion/day.
80% of individuals reported consuming content from a brand over the last year – whether they read, watched, or listened.
More people reading content = more chances to attract your target audience.
Once you attract them, it’s key to build believe in – not break this.
And trust-building needs two factors to work:
- Time – Relationships with customers built on trust take time to grow. Trust isn’t built with 1 piece of content. It takes numerous, many pieces of great content (and other good interactions) to solidify trust.
- Consistency – Maintaining a consistent presence over time means a person show up, again and again and again, with great information. Your articles solves problems, entertains, informs, or all three, all the time you publish.
Throw in a few jarring pieces of content – regardless of whether they’re poorly-written, full of poor information, or just plain unhelpful or boring – plus you’ll throw a huge wrench into your trust-building endeavor.
Here’s another famous fact. Very few business owners possess the time or desire to write, and the finished result usually reflects that fact.
Why waste time doing something you don’t want to do and you also know won’t be the top quality content you need to continue to increase your business?
It’s pretty simple. If you don’t have the time for you to produce consistent content that will meets high standards, you’ll be breaking trust with customers rather than building it. You’ d be better away NOT creating content whatsoever.
Enter the professional copywriter.
We now have the time and skills you lack to get it done correct. A good copywriter can help you generate sales, pull in brand new traffic, build loyalty, entertain the masses and reveal your professionalism.
We can help drive your own success and are integral to assist increase your bottom line.
Hire Expert Copywriters. Grow Your Business.
Being aware of what you know, which will you choose: the particular ad-hoc, doing-it-to-save-a-few-bucks non-writer moonlighting as a writer (which, let’ s face it, may be you )? …
Or an expert copywriter, exactly who makes their living composing great copy and content?
… The two of us know the second option is the intelligent option.
Professional copywriters are passionate about their jobs and love them.
They are professionals in their field and have selected their career because it is what they desire to do.
They understand how to create for online audiences AND Google.
Lastly, if you match up with a writer from your industry, you’ lmost all get a pro who will help build trust between you and your own audience.
Put simply, you’ll get results.
Ready to invest and hire a professional copywriter? We’re ready to create your content sing. Check out the Content Shop for our writing services and pricing.