In case you are a user of social media (and, well, you probably are), you might have wondered when the best time to post something is, and get the most engagement possible with it.
According to the medical research published by the Log of Consumer Research , time really issues when it comes to the type of content a person post. To start, it’s true that the first hour of the post is when you go around 50% of the engagement—so a person better work to catch people’s attention as soon as possible.
The study took place only on Tweets, but the outcomes might provide you with good hints for application in other channels like email or Instagram.
The research explains that content on social media can be sorted in 2 different ways:
- “Virtue”: a lot more educational content, such as monetary reports, marketing trends, business insights, and so on.
- “Vice”: content related to entertainment, like memes, sports, traveling, celebrities.
And, according to data, Virtue content much more likely to get higher engagement in the morning, while in the evening Vice content will bring better results.
Exactly the same happens on the weekends, whenever most people are more disconnected through work.
Why does it happen?
Our concentration decreases even as we get tired. So it is going to be easier to read, understand and be more attracted to topics that are more complex in the morning.
At the same time, these topics might help us somehow during the day, like a report , or an article about finance or even marketing.
By the end of the day, when we have already done a bunch of stuff, our concentration is not exactly like it was in the early morning. We are tired and willing to obtain gratification, (that’s why a happy hour always seems to be a good idea) which makes us react more impulsively.
This can help us understand why Vice articles can get better results at the end of the day rather than dense Virtue content.
How to apply this on a daily basis together with your social media strategy?
First of all, knowing who you are producing for is a must on every articles marketing strategy. It is very important to understand your own audience. So , having a character helps you get a clearer watch of who might be your target audience and then, what the kind of content they are interested in is usually. If you need help creating a personality, check out our Persona Generator .
2nd, plan your actions through the week/month. Planning your techniques is essential to having a structured way of setting up when each posting will be made and maintaining it all organized, so you will never miss a date.
You may use a calendar, a simple spreadsheet or any other platform to do so. If you want it all even simpler, you can download our Marketing Planning Package .
As we have seen, we can create different types of content based on the persona and the time of the morning we are posting it. So that you can think of different possibilities for that content you want to create. Always remember the main goal of your post when planning it.
Now you know that if it is a wealthy material, you should plan the particular launch for a morning, when you are just giving general tips or a more uninhibited, outgoing topic, you better posting it in the evening.
Finally, keep your eyes on the amounts. Follow up the performance of your posts and try to understand the designs on the data. This way, you see when and which content are performing the best and how to improve your strategy.
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The post Is There A Best Time To Post On Social Media? Science Says So appeared first on Rock Content .