LinkedIn could be the top social platform to get B2B professionals to build and expand their networks. Yet did you know it’s also among the best tools for marketing your company and its team members? A good LinkedIn marketing strategy can make a serious impact on your lead generation efforts, content marketing reach, and brand reputation.
Few companies actually leverage LinkedIn to its full marketing and advertising potential.
Along with 774+ mil members and 55 million companies active on the platform, LinkedIn has the power to determine your brand and assist you to build better connections with important stakeholder groups including current and potential customers, partners, and employees.
Ready to get started? Read on to learn how you can launch your LinkedIn marketing strategy right away!
- Optimized profile pages and consistent active wedding are keys to LinkedIn visibility.
- Employees can be effective brand advocates who exponentially grow your network.
- Posting your web content on LinkedIn develops brand reputation and content shareability.
- LinkedIn offers a variety of free tools companies may use to enhance their LinkedIn online marketing strategy.
How you can Launch Your LinkedIn Online marketing strategy
Optimize Your Page for Lead Generation
Your LinkedIn web page should not be the equivalent of your continue, whether you’re a company or even an individual. If you’re looking at your own page and its main function is a laundry list of past accomplishments, you’ve got some function to do.
Let us talk first about a few of the nuts-and-bolts parts of getting your web page optimized for lead generation:
- Make your own profile photo professional (headshot-style is ideal) and brand your background image. With regard to company pages, use your logo design in your profile page.
- Use keywords in your description text and that means you appear in searches your customers will probably make.
- Include prominent calls to action (CTAs) on your page so your prospective customers understand what to do next after they discover you.
Once you’ve got everything in position, keep your page active! Talk about your web content, engage with your own followers and industry partners, and tag your customers along with other stakeholders in stories or even mentions about your work with them.
Your LinkedIn page is not a static document — whenever a guest arrives on your page, you would like them to see a snapshot of the company’s network, activity, and thought leadership.
Share Your Content
So you’ve got a content material marketing strategy — great! Are you sharing your content on LinkedIn, too? If not, you’re missing a huge opportunity to expand the particular reach of your content.
Any content you post on the web should also become shared on your LinkedIn page. You can use it to provide thought leadership commentary, drive individuals to your website, and build a content material library (your activity history will show a record of everything you’ve posted) that your page visitors can explore.
It also boosts the shareability and visibility of the content. When others see your content on LinkedIn and after that share it on their pages, you’re building social proof and brand reputation.
Why is this important? Because 92% of consumers believe in brands that are recommended by their peers. That means when somebody else shares your content, it’s likely to make an even bigger effect than when you share it yourself.
Make Your Employees Brand Promoters
Speaking of shareability, getting your employees on board to share your content can have exponential effects on your brand visibility. Brand advocacy builds social proof and extends your achieve into the networks of your promoters.
Acting because brand advocates benefits your own employees, too. When they share your content, provide additional commentary, and make their link with your company more prominent, additionally, it boosts their professional reputation.
Share Visual Content
LinkedIn content needs to be professional, but that doesn’t mean it requires to be boring!
Visual content in general works more effectively than text content, and the B2B world, study shows that 95% of buyers prefer it. On LinkedIn, content posted with an image has a 98% higher comment rate.
Which includes visual content to complement your text copy makes your content more memorable and optimizes it for engagement and sharing.
Visual content you can use on linked in:
- Video (pre-recorded or even live) – the form of visual articles most preferred by consumers
- Infographics – an effective way to share information in an easily digestible file format
- Photos of events, projects, or activities – gives your audience an authentic behind-the-scenes take a look at your company
- Stock pictures – can be used to accompany topical posts
Create LinkedIn Stories
LinkedIn Stories are just like the “story” features on other social media platforms. It gives users the ability to submit real-time content and, just for companies, an outlet intended for brand storytelling .
If you’re thinking the stories are too casual for LinkedIn, you are not alone. It was a common sentiment when LinkedIn launched the feature in 2020.
But actually, there are a lot of great, impactful ways manufacturers can professionally leverage the stories feature in their LinkedIn marketing strategy, including:
- Sharing quick ideas, statistics, and information bites relevant to your audience
- Providing a behind-the-scenes look at events and projects
- Interacting with your audience live by hosting Q& A sessions
- Generating buzz around product commences or upcoming events
In order to differentiate your brand from the competitors, you’ve got to know them 1st.
LinkedIn offers a really helpful “companies in order to track” feature, which provides a list of companies similar to yours plus important data like their number of followers, new clients, post activity, and wedding metrics (all as they evaluate to your company). You can use this info to better understand how you stack up to the competition.
It’s a good idea to closely follow your best carrying out competitors, too, to stay knowledgeable about what’s working for all of them, what you can replicate, and exactly how you can differentiate.
Leverage LinkedIn Tools
Even companies that leverage LinkedIn as part of their own marketing strategy often don’t benefit from all the available LinkedIn tools . Here are a few of the best ones to consider making use of:
- LinkedIn Sales Navigator – connects companies with high-potential leads using an algorithm to make the best fits.
- LinkedIn Pulse – allows experts and companies to publish content directly to the LinkedIn system and aggregates it therefore it reaches its target audience.
- LinkedIn Groups – connects people plus companies in common industries and interest areas.
The foundation of your LinkedIn marketing strategy will be a library associated with quality content you can talk about.