Your own Director of Marketing is usually Miserable [Unless They Focus on Customers]

unhappy director of marketing

How many people do you know who truly love their jobs and are happy at work? How many situations have you complained about your boss, a coworker, or even a difficult customer?

One survey found which the Director associated with Marketing or Sales is one of the unhappiest jobs you can have.

You might think the important thing to being happy is to leaving your current manager as well as to change your job. But that’ s not always true.

I spoke to a former colleague just the additional day who did the best thing in leaving her work because her manager (the CMO! ) wanted to say yes to landing pages urls and review emails. Nobody wants a micro manager. Exactly how did they not get that will message yet?

But think back to each and every time you’ve started a new work and been so keen to escape your old one particular. You start off enthusiastic and excited about your new role. After which as this enthusiasm starts to use off, you often discover that the annoyances of your aged job are just the same as your new one. In other words, sometimes it’s not your job that is the problem – maybe it is you.

As the old saying will go: Wherever you go, there you happen to be. There’s no escaping your feelings or the thoughts in your head. Indeed, it’s true, toxic workplaces do exist and they make it everything harder to be happy at your workplace.

But in several cases, true work satisfaction is within reach. It’s all of the just a case of reframing your situation and focusing on assisting others (customers, colleagues, or even your boss! )

Fast Takeaways:

  • Being happy at work isn’t right down to the job you do, but regarding your own state of mind.
  • Everyone can be happier at work, even Directors of Marketing, by shifting to a more positive and customer-focused mindset.
  • Being empathetic and finding purpose in your work will make you and everyone who are around you happier.

Understanding the Science associated with Happiness

Among the things I keep finding are these claims link between Marketing and HR . Grumpy marketers work with grumpy co-workers in other functions, and they inform their friends, who tell their friends, and on then one it goes.

Why are so many marketers (and employees in general) miserable? When I was researching the book, Imply People Suck , I stumbled upon this article about Dr . Emiliana Simon-Thomas, a “happiness researcher” based out of UC Berkeley.

Simon-Thomas feels that everyone can increase their potential for happiness at your workplace by practicing four basic habits:

  1. Savor the good times.
  2. Find the purpose within your work.
  3. Increase your resilience.
  4. Exercise kindness.

A survey run by National Opinion Research Center based at the University associated with Chicago compiled a list of the particular top 12 jobs in which workers are most likely to statement themselves as satisfied:

  1. Clergy
  2. Physical therapists
  3. Firefighters
  4. Education administrators
  5. Painter, sculptors, related
  6. Teachers
  7. Authors
  8. Individuals
  9. Special schooling teachers
  10. Working engineers
  11. Workplace supervisors
  12. Safety and financial services salespersons

And the unhappiest roles?

  1. Director of IT
  2. Director of Advertising and Sales
  3. Product Supervisor
  4. Senior Internet Developer
  5. Specialized Specialist

This is basically a list of the individuals I talk to every day!

Looking at this list, there’s a powerful correlation between the four “happiness habits” and the types of professions in which people feel happy. Members of the clergy, educators, and psychologists must practice kindness as a key a part of their roles. Authors, educators, and physical therapists are sure to find purpose in their function. And resilience is certainly an essential requirement to be a firefighter or perhaps an office supervisor.

But the point is, what you do for work doesn’t matter. The idea is that whatever type of work to do plus wherever you work, you will find happiness.

Seeking the Good Times

The between optimists and pessimists is not their life experience. I’m sure you can think about people who persist with a “glass half empty” approach to life, regardless of having a loving family, regular income, and a comfortable house.

On the flip side, some individuals manage to stay positive regardless of what life throws in them.

The is that optimists see the great in every situation. If you look back at your profession history, I’m sure you can remember some good aspects of work you didn’t really enjoy. Most of the time, we can enjoy spending time with the people we work with, even if other aspects of the job are usually less desirable.

By shifting your concentrate to prefer the positives , it makes you observe your whole situation in a much better light, and your happiness amounts naturally increase.

Finding Purpose in Your Work

Not many people are driven by a clear purpose in their careers. If you’re a therapist helping severely disabled children to live a better standard of living or you’re a financial debt counselor saving people through bankruptcy, it’s easy to find objective in your life. But what if you just work in an office making money for any giant corporation?

We all want to feel like the work we do is having some kind of impact on the world. This isn’t usually obvious in the day-to-day work of admin and office politics. But remember, whatever your work is, the work you do is important enough that someone will be paying you to do it.

Maybe your objective is delivering great client experiences. Or maybe it’s writing your knowledge with your coworkers to assist them be better at their own jobs.

purpose of work

Everyone can find objective in their work. If you can’t, then it might be time to reflect on if your career is taking advantage of your talents and encounter.

Improve Your Strength


Everyone has to place up with difficult situations at work from time to time. Whether this means operating under a mean boss or dealing with tricky customers, developing your mental resilience can make a big difference to how you feel at the end of the working day.

A big part of this is not taking things personally . Remember, your own boss isn’t angry with you – she’s

just trying to please her employer, and there may be other things happening in her life which you don’t know about.

Employing empathy can be of big help here. Everyone has poor days (or weeks, or even years! ), and occasionally we take it out on others. As long as you’re secure in the knowledge that you’re doing a good job, the reactions of others can’t hurt you.

Be Kind

Above all, be type! I think everyone would agree that the world would take advantage of a little more kindness. Empathy is more than just being kind, but it’s a good start.

Kindness is a two-way process. If you’re kind to people, you will find they’re more open to what you have to say and more prone to do what you want. Treating others as you’d like to be treated yourself can go quite a distance.

So what do you think? Please consider picking up your own copy of Mean People Suck today, and get the bonus visual companion guideline as well. Or check out our services to help evolve your company culture with the power of empathy!

The post Your Director of Marketing is Miserable [Unless They Focus on Customers] made an appearance first on Marketing Insider Group .

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